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Interview with Tracy Parker: Championing Safer Gambling Through Innovation and Collaboration
Tracy Parker, VP of Policy, Standards, and Accreditation at the Responsible Gambling Council (RGC), joins Casino Guru News to share insights on her role as a judge for the “Best Implementation of RG Tools” category at the upcoming Casino Guru Awards. With years of experience in promoting responsible gambling through standards, education, and innovation, Parker discusses the evolving role of RG tools, the industry’s progress, and how recognition programs can drive meaningful change.
Q: Tracy, you are a well-seasoned industry specialist who has dedicated much of your professional life to helping businesses deliver a safer gambling experience based on established research and best practices. Have you noticed a growing demand for the implementation of such practices?
A: Absolutely. Over the past few years, there’s been a noticeable increase in demand for safer gambling practices. This shift is driven by several factors — growing awareness of gambling-related harms, evolving regulatory requirements, and significant technological advancements. For example, the rise of AI and data analytics has enabled more precise monitoring of player behavior, allowing for earlier and more effective interventions.
We’re also seeing increased consumer demand for safety and transparency, especially in newly regulated markets like Ontario, which opened its iGaming market in 2021. Today’s players are more discerning — they want to know that the operator they’re playing with is prioritizing their well-being. This makes now an ideal time to lean into the research and implement evidence-based practices.
Q: Why do businesses seek a better approach to Responsible Gambling, and what are their primary concerns when they reach out to you for help?
A: Businesses recognize that a strong responsible gambling (RG) framework isn’t just about compliance — it’s about sustainability and brand integrity. Yes, compliance is critical. But a failure to implement adequate RG measures can lead to fines, reputational damage, and a loss of customer trust.
When operators come to us, they’re usually looking for support in several areas: identifying and responding to problematic gambling behaviors, applying evidence-based practices, leveraging technology for effective interventions, and balancing business objectives with player safety. At the RGC, we bring a global perspective with expertise in standards, accreditation, research, and education. Our ability to share global trends and best practices is something operators find particularly valuable.
Q: How can the Casino Guru Awards highlight the importance of Responsible Gambling tools? Do only companies already committed to RG apply, or does the format also push the broader industry to take notice?
A: The Casino Guru Awards are a powerful platform for highlighting the significance of RG tools by recognizing and celebrating companies that go above and beyond in prioritizing player safety. These awards don’t just reward excellence — they help define what excellence in responsible gambling looks like.
While many applicants may already be committed to RG, the visibility these awards create can influence the broader industry. They set benchmarks and encourage others to improve their practices. It’s also a signal to consumers and regulators about which companies are truly dedicated to player well-being, helping elevate the industry standard overall.
Q: You’ve been involved with the Responsible Gambling Council for a long time. How do you see RGC’s work intersecting with what the Casino Guru Awards are doing? Can both organizations learn from each other?
A: Definitely. RGC and the Casino Guru Awards share a common vision: creating a safer and more sustainable gambling culture globally. At RGC, we focus on RG through initiatives like our global RG Check accreditation, prevention education, and evidence-based research. These efforts align closely with the Casino Guru Awards’ mission to recognize and promote best practices in player protection.
Our approaches may differ, but the objectives are aligned — and that’s where real synergy lies. Through collaboration and knowledge sharing, both organizations can strengthen each other’s impact and further advance responsible gambling across the industry.
Q: Do you believe players truly understand the importance of RG tools today? Who should be responsible for raising that awareness?
A: There’s still a gap in player understanding. Many players perceive RG tools as something only for “problem gamblers,” rather than seeing them as part of a healthy gambling experience. That perception needs to change.
Operators must take the lead in making these tools visible, accessible, and integrated into the overall user experience. But responsibility doesn’t end there — advocacy groups, regulators, and experts also play a crucial role in educating both consumers and the industry. If all stakeholders advocate for and normalize the use of RG tools, we can shift the narrative and encourage more proactive usage.
Q: How can the format of the Casino Guru Awards increase awareness of RG tools and demonstrate their value to businesses and the wider industry?
A: By celebrating companies that have effectively implemented RG tools, the Awards show that these tools are not just about harm reduction — they’re also about enhancing the player experience and building brand trust. They demonstrate that prevention and innovation can go hand in hand.
Awards create aspirational goals. Operators want to be recognized not only for compliance, but for leadership. That recognition can motivate others to re-evaluate their own programs and make meaningful improvements. It’s a ripple effect that ultimately benefits the entire industry and, most importantly, the player.
Q: Do you have any advice for the companies competing for the Best Implementation of RG Tools this year?
A: Focus on both visibility and timing. Consider not just where RG tools are placed, but when in the player journey they will have the most impact. The key is creating value — tools should feel like a helpful part of the experience, not a barrier.
Also, don’t stop at regulatory requirements. Strive to go beyond. Meaningful engagement with stakeholders and experts can open up new ideas and elevate your approach. Ultimately, your RG program should be something your company is proud of — something that reflects your values and commitment to your players.
Closing Thoughts:
Tracy Parker’s perspective reflects a growing recognition in the industry: responsible gambling isn’t just a compliance issue — it’s a cornerstone of sustainable business. As the Casino Guru Awards approach, her insights serve as a timely reminder that innovation, collaboration, and leadership in RG can shape a safer future for everyone involved.
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