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Martin Stålros: “The changing face of jackpot products post-Dream Drop”
blog spree-casino.xyz Aug 09, 2025 0
Martin Stålros: “The changing face of jackpot products post-Dream Drop”
Thanks for sharing the full interview. Here’s a concise summary of Martin Stålros’ insights on the evolution and future of Relax Gaming’s Dream Drop Jackpot, as discussed in the Casino Guru News interview: 🔍 Dream Drop Jackpot: Evolution & Insights 🏗 From Concept to Behemoth Initial Confidence: The team believed in Dream Drop’s potential from [...]

Thanks for sharing the full interview. Here’s a concise summary of Martin Stålros’ insights on the evolution and future of Relax Gaming’s Dream Drop Jackpot, as discussed in the Casino Guru News interview:


🔍 Dream Drop Jackpot: Evolution & Insights

🏗 From Concept to Behemoth

  • Initial Confidence: The team believed in Dream Drop’s potential from day one.

  • Player Reception: True success came from players embracing the product—especially with 20+ Mega Jackpot winners already.

  • Highlight: The excitement when jackpots near their “must-drop” thresholds is a key differentiator.

🔄 Jackpots Must Evolve

  • Complexity: Jackpot games require ongoing management—unlike standard slots.

  • Continuous Adaptation: From liquidity control to game release timing, Dream Drop is a dynamic ecosystem, not just a one-time launch.

🎯 Lessons Learned

  • Rethinking “Bigger is Better”: Original plans to scale to a €10M jackpot shifted; now targeting more frequent €2M payouts.

  • Why? Frequent wins boost player engagement and maintain excitement more effectively.

🔮 Future of Jackpots

  • Beyond Entertainment: Effective jackpot systems now play a crucial role in operator growth and retention strategies.

  • CRM Synergy: Dream Drop jackpots create urgency and boost re-engagement without relying on bonuses, making it valuable even in restricted markets.

🚀 What’s Next for Dream Drop

  • More Frequent “Must-Drop” Moments: The updated version aims to intensify excitement with more regular high-stakes wins.

  • Operator Benefits: Expect higher engagement, steady traffic, and better reactivation performance.

  • Industry Positioning: Already recognized as the most frequent millionaire maker, Dream Drop aims to solidify and extend that lead.


Let me know if you’d like a version formatted for a blog, social media post, or internal report.

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